Her partnership with the label Noor & Vale has become one of the more talked-about collaborations of the past two seasons. Creative director Théo Marchetti describes her as “the rare model who makes you rethink the clothes rather than just wear them.”
“I don’t think trends are actually the point anymore,” Voss says. “What people respond to is honesty, a look that feels like it belongs to someone.”
The label’s approach mirrors her own philosophy: fewer releases, longer development, campaigns shot in real locations rather than built sets. “We spent three days in an old greenhouse for the spring campaign,” she recalls. “No retouched backdrop, no fantasy lighting. Just glass, plants, and morning light. It felt more honest than anything I’d done before.”